Hey there, I’m Erica Kent—founder of Erica Marie Financials and your go-to for clarity-driven, heart-centered financial strategy. Known as the “Hermione of Numbers,” I help ambitious solopreneurs take control of their finances with confidence and ease.

My journey to building a thriving accounting firm wasn’t traditional. It was shaped by life-altering challenges, resilience, and a purpose-driven passion for financial empowerment.

As a single mom to four amazing girls, one with special needs, I had to reinvent my future—not just for me, but for them. I turned to what I’ve loved since I was 15: finance. While earning my honors degree in accounting, I also built my own firm from the ground up, transforming my passion into a business that helps ambitious female solopreneurs create sustainable financial success.

But my path wasn’t without obstacles.

My Turning Point: From Overworked to Thriving

As my firm grew rapidly, I faced a common struggle my clients know all too well:
❌ Working long hours yet feeling stuck
❌ Overwhelmed by too many clients but scared to raise prices
❌ Sacrificing time with my family just to keep up

Then came my "aha moment."

Instead of staying trapped feeling overwhelmed & burnt out, I did what I do best—I crunched the numbers, created a strategy, and took action:
I raised my prices to reflect my true worth
I hired support (starting with my two teenage daughters!) so I could focus on growth
✔ I designed a scalable business model that didn’t require me to sacrifice my well-being

And now? I help other ambitious female solopreneurs do the same—without adding more to their already overwhelming workload.

My Mission: To Help You Achieve Financial Freedom & A Rewarding Work-Life Balance

💜 Your zone of genius shouldn't be buried under spreadsheets or stress. That’s where I come in. I help you:
Take back control of your business finances
Scale sustainably without working 24/7
Achieve true financial clarity & freedom

Are You Ready to Build a Business That Works for You?

Let’s create a financial strategy tailored to your success, your freedom, and your vision.

You’ve followed the advice, done the work, and yet…your money still feels messy.

You’re not lazy. You’re not bad with money — and you’re definitely not the problem!

In this short, soul-centered message, I’m pulling back the curtain on why most solopreneurs still feel stuck financially — even when they’re doing “everything right.”

This isn’t about shame.

It’s about shifting into a system that finally fits your life, your brain, and your business.

💜 If you’ve ever thought, “I should have this figured out by now,” — this is for YOU!